Stay Younger for Life
Younger Lives helps you create habits that are proven to control the rate of ageing, reduce the risk of long term health conditions - and most importantly maximise happiness, so you can enjoy life to the fullest now and into the future.
Why is this important?
No-one wants to get ill or feel old before their time - and helping people to stay 'young', healthy and happy is now even more important with the ageing population and increasingly overstretched health services.
The willpower myth
Whilst we all know what we should be doing, the majority of us struggle to keep lifestyle changes going using just willpower. This can make us feel like we are somehow 'lacking'.
Why creating personal habits is the answer
As behaviour science experts, we know that long term lifestyle change can never be sustained using willpower alone.
In fact, the only way to succeed is to build enjoyable & proven habits into your life - in a way that suits you and makes you happy - so these behaviours can become automatic and create the life you deserve.
That's why we created Younger Lives and The Younger Living Edit - our expert system to help you create habits with the power to keep you happier, healthier & years younger for life.
With very best wishes,
Dr Holly Whelan & Dr Mark Cobain
Founders of Younger Lives
We are trusted experts
We have worked in the field of 'healthy ageing' for over 20 years. We understand the science and the human psychology of what we need to do to stay vibrant, well, and at our very best as we age.
We are proud to collaborate with some of the best academic minds in the world.
We created the Heart Age test back in 2007 (now used by millions across the world, including the NHS health check program).
Since setting up Younger Lives in 2014, we have gone on to create more programs including the Life Age® test, the Diabetes Age® test and our Younger Living Edit expert habit change system.
We worked with many large names in the private, public and charity sector, including: Movember, Weight Watchers, Unilever and the NHS
"I am an enthusiastic supporter of the work of Dr Holly Whelan and Dr Mark Cobain. They demonstrate a unique ability to convert best evidence guidelines in health promotion into programs that connect with our everyday habits, and that are easy to use in weekly routines. In short, Younger Lives is remarkable for their scientifically grounded leadership in health promotion."
ASSOC. PROFESSOR R. P. NOLAN
Clinical Psychologist and Senior Scientist. Toronto, CANADA