Live longer, live well
About Us
Look around and you'll see that not everybody gets older in the same way. Whilst some slowly decline, others seem to defy the clock and radiate energy whatever their age. When we set up Younger Lives in 2014, we wanted to be honest about what 'ages' us or keeps us 'young'. The science is clear. It's not about magical ingredients or a miserable life of self denial. It's about building a life you enjoy and practising habits that keep you feeling happy, healthy and fulfilled for life.
Dr Holly Whelan & Dr Mark Cobain
Founders of Younger Lives
We are trusted experts
We have worked in healthy ageing, quality of life and behaviour change for over 20 years.
We understand the science and the human psychology of what we need to do to stay vibrant, well, and at our very best as we age. We are proud to collaborate with some of the best academic minds in the world.
Our founders created the Heart Age test in 2007 now used by millions across the world, including within the NHS UK health check program. Since setting up the Younger Lives Group in 2014, we have created many more health behaviour change solutions, including Life Age®, Diabetes Age®, EUROIA® and our Younger Living habit change coaching system. Read more at our Habit Partners | Younger Lives Group website
"I am an enthusiastic supporter of the work of Dr Holly Whelan and Dr Mark Cobain. They demonstrate a unique ability to convert best evidence guidelines in health promotion into programs that connect with our everyday habits, and that are easy to use in weekly routines. In short, Younger Lives is remarkable for their scientifically grounded leadership in health promotion."
ASSOC. PROFESSOR R. P. NOLAN
Clinical Psychologist and Senior Scientist. Toronto, CANADA
We've worked with
